Med SPA SEO Agency
We offer both SEO and PPC services for med spas, dermatologists and medical professionals.
Digital marketing in the Med SPA industry presents unique challenges. We often find that typical SEO and PPC strategies don’t work in the Med Spa industry.
This is mainly due to restrictions on cosmetic fillers by Google and Facebook, preventing the vast majority of Med SPAs from using the same digital marketing techniques to reach new customers.
Because Google and Facebook prohibit the use of brand name fillers, the one that starts with “B” and ends in “X” for example, Med Spas need to make some difficult decisions when it comes to their SEO and PPC strategies. If you choose to SEO optimize your website for the “B” word in an effort to rank organically for the term, you risk the likelihood of being prohibited from conducting any PPC advertising on Google. On the other hand, if you choose to focus SEO efforts on ranking for the generic terms like “Fillers”, then you can also incorporate a PPC campaign into your strategy for generic terms as well.
Med Spa businesses that want to both rank organically for branded terms and conduct PPC advertising need to employ more advanced techniques that involve creating separate webpages on subdomains, or operating separate websites where one version contains no branded filler terms in order to conduct Google PPC advertising and the other does and is optimized for SEO branded terms.
If you are operating a med spa business and need advice, help or guidance with your SEO efforts, I’m confident we are the right SEO company for you!
Give us a call if we can help with your SEO! 562-248-6037
SEO Agency Work We Have Done for Med SPAs Recently
The eCommerce Institute (ECI) helped Mobile Skin Solutions and Sandell and Sleep conduct SEO Keyword Research, redesign their website, SEO Optimize the website for key terms related to their medical dermatology practice and Superficial Radiation Therapy as an alternative to MOHS surgery.
We also conduct monthly SEO optimization of their website including SEO content development, SEO onsite landing pages, Keyword Research, competitive analysis, website maintenance, email administration email marketing and more.
How much does Med SPA SEO cost?
You’re going to have both initial costs and ongoing costs to drive an effective SEO campaign. To start, we’re going to need to do Keyword Research and a Competitive Keyword Gap Analysis of your top 3 competitors. In this process, we will discover the “keywords” and search phrases that align with your MED Spa business based on user “search intent” and relevance. Within that, we will identify the challenge in ranking for top keywords – the ranking potential your business has for specific keywords and in your geographic area. We will classify keywords based on user “journey” or where they are in their service or product purchase cycle which could be information gathering, navigational, commercial, or transactional. Using this detail we will craft a plan to implement these keywords into new or existing pages on your website in an initial roll-out phase and ongoing monthly plan. We will incorporate the target keywords, into your website’s navigation, site taxonomy, meta data, image meta, site <h> tags and body content, through out website pages and blog posts.
The Keyword Research phase of the plan typically costs about $2,500 and takes 2-3 weeks to complete.
After the Keyword Research. Now what?
Once we have discovered the keyword targets the next step is to incorporate the keywords into the website in a way that offers the best chance of Google indexing the newly optimized pages and ranking them. In this phase we oftentimes realize that your website is outdated, using old technology and not capable of undergoing the SEO optimization process. This is why we are also specialists in web development. More often than not we need to simultaneously conduct a website rebuild or “refresh” while we are incorporating the new SEO material on the site. Website rebuilds can range in price from $4,500 – $25,000 depending on the size, scope and complexity of the project.
When we start the process of creating SEO optimized pages on your website, our goal is to start with one page targeting a specific keyword or collection of similar keyword variations. For a MED Spa, we will likely focus on terms like “fillers and injections” in addition to “term qualifiers” like “near me”, or a specific city or town. We will design a page that is both aesthetically pleasing to your potential customers, aimed at converting visitors to customers, and incorporate SEO best practices.
In budgeting for the initial SEO build-out phase, whether on an existing site or part of a website rebuild, using the cost of $1,000 per page is a good rule-of-thumb. So, if we determine that we need 10 new “category” pages on your site in addition to the homepage, $10,000 is a safe estimate for the initial investment. If that seems too much for your budget, we can work with you to implement the work over several months with a fixed monthly cost.
After the website rebuild or SEO page development are we done?
After the first phase, we will add all the keywords that we discovered in the Keyword Research project into our Position Tracking Software. This will allow us to determine what keywords we currently rank for and how our ranking changes over time. This is a specialized software with a monthly expense of about $100.
But now that our site is up with newly optimized pages, we need to continuously add to and enhance the content on the site. We typically suggest adding additional SEO pages, blog posts, how-to-guides, white papers, images, videos, and more on a monthly basis. Over time these pages will all help build your overall “authority” on your topic, help rank better for all keywords and provide the type of content other websites will want to link back to.
The monthly investment in ongoing SEO work will range from $450 to $4,500/month depending on the scope of the SEO project. Creating the initial set of SEO pages represents the initial SEO foundation. However, depending on how many other companies are also trying to rank for the same terms will be a factor in how long it takes and how much effort to rank and maintain your position. Additional monthly SEO work will include creating sub-pages around your “cornerstone content” pages, SEO optimized blog posts on key topics, FAQ pages and sections, SEO optimized images, videos, additional content sections to existing pages, additional SEO navigational elements.
Contact us for a SEO quote today!
The eCommerce Institute can help you with your next website development project. We specialize in WordPress Websites, WooCommerce eCommerce Websites and Magento eCommerce Websites.