Thank you for choosing to work with the eCommerce Institute!
You've made an excellent decision! We've helped dozens of businesses grow their sales, increase leads, add new customers, solve business challenges, and turn around declining sales. Our business experience extends from 3 decades of online sales and marketing expertise.
Let's understand the different ways we can help your business:
If you are visiting this page, we have already likely discussed how we think we can help you. But these concepts can be complex and difficult to understand. Don't worry! We want you to feel confident in your choice to use us and think of our team as an extension of your own business. We are always available during scheduled or non-scheduled meeting times via, phone, text, email, or chat, to go over anything with you.
Most of our clients start with projects to help their business show up in "Organic Search" and through "Paid Advertising" on Google. Paid or PPC are the companies and ads indicated by the word "Sponsored" in a Search Results Page (SERP).
Below, we outline the basics you need to understand behind SEO and PPC and how we will move forward with your SEO and Advertising Program.
SEO & Google PPC Advertising
Search Engine Optimization (SEO). What is SEO?
Paid or Pay-Per-Click Google Advertising (PPC). What is PPC?
We develop your PPC program with the goal of creating a Return On Investment (ROI) for your business. Our process will target metrics that focus on profitability.
Website Development & Improvement
The value offered by your business, how you will solve your customer's problems and how to engage with your business to acquire products or services should be clear. These are just the basics. Additionally, your website should incorporate SEO best practices to give your pages the potential to show up in SERP.
Social Media Marketing (SMM). What is SMM?
Social media has a role in most businesses and your customers are very likely on Facebook, Instagram, Twitter, Tik-Tok, YouTube or LinkedIN.