Description

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1. Setup Google Analytics account
2. Setup Google WebMasters – Search Console account
3. Configure tracking code throughout site and checkout system
4. Enable Google Ecommerce tracking
5. Install Analytics Plugin(s)
6. Provide login detail to GA and GWA account

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Data is the lifeblood of any successful business. And any new business will quickly need to understand the sources and nature of its website visitors, bounce rates, ecommerce conversion rates, average order values, direct versus paid traffic, and much more. If your Google Analytics Setup is not done correctly, or the tracking code is not installed correctly on your website, you’re effectively “flying blind”. Our Google Analytics Setup Service includes a complete and thorough installation to ensure your data is collected and available.

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What is Google Analytics?

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When I first start working with a new organization that has little understanding of Google Analytics, I’m always asked, “What is Google Analytics, and why is it important to my business“?

 

Google Analytics is a FREE website analytics tool, initially created by Google to help webmasters understand their website traffic. Nowadays, it has become the defacto standard for website analytics.

 

Although “website analytics” may seem like an obscure part of your online digital footprint, the benefits are immense. Knowledge is power, as the saying goes, and Google Analytics is the mechanism to obtain the data and gain the knowledge.

 

Almost any business with a website will draw visitors and customers from other channels and mediums – print advertising, Google Paid Advertising (PPS), Google Remarketing, FaceBook, Instagram, Twitter, YouTube, PR, etc. Google Analytics allows you to understand the effectiveness and ROI of these various efforts.

 

Google estimates that over 50 million websites around the world are using its Analytics tool. Although Google Analytics is offer for Free by Google, setting it up, configuring it correctly, understanding your business goals, and correctly installing the “tracking code” on your website requires knowledge and skill.

 

For a one-time investment of less than $1,000 the eCommerce Institute will provide you this service and enable your business to start collecting the critical data needed to be successful.

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What is Google Search Console?

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Want to get found on the web? We can help.
Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
Why use Search Console?
Monitor your site’s performance in Google Search results:

• Make sure that Google can access your content
• Submit new content for crawling and remove content you don’t want shown in search results
• Create and monitor content that delivers visually engaging search results
• Maintain your site with minimal disruption to search performance
• Monitor and resolve malware or spam issues so your site stays clean

Discover how Google Search—and the world—sees your site:

• Which queries caused your site to appear in search results?
• Did some queries result in more traffic to your site than others?
• Are your product prices, company contact info, or events highlighted in rich search results?
• Which sites are linking to your website?
• Is your mobile site performing well for visitors searching on mobile?

Our Google Analytics Setup Service also includes creating your Google Search Console account, linking it to your Google Analytics Account, and configuring it correctly.

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