These days, social media has become an integral part of everyone’s lives. Various social media platforms connected everyone across the globe. Top platforms are Facebook, Instagram, LinkedIn, and Twitter.
If you are a business owner facing difficulty getting engagement through social media, eCommerce Institute is for you. It is a leading digital marketing agency based in California, United States.
Research shows that an average person spends around 2.5 hours a day on social media platforms.
What does this data convey?
As people are spending about 10% of their time on these platforms, there’s definitely the opportunity for marketing. As a business owner, if you are neglecting social media marketing, you are missing out on so much.
What is Social Media Marketing?
Social media marketing is the process of promoting products/services or building a brand with the use of different social media platforms such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.
These days, companies leverage social media and benefit in so many ways. It’s not just about getting more sales and customers. Through social media marketing, businesses can improve their brand awareness, educate their customers, and even provide support.
Benefits of Social Media Marketing
Let’s have a look at some of the major benefits of leveraging social media for your business:
Preparing and implementing the right social media strategy can be an amazing way to enhance your brand exposure and set yourself apart from your competitors.
Increase in sales
Another advantage of social media marketing is improvement in sales. Commercial content, influencer marketing, Instagram shop, paid ads, etc. are some of the effective ways to increase sales through social media marketing.
Get in touch with your audience
Apart from building a brand and increasing sales, social media marketing can also be helpful in improving engagement with your existing as well as potential customers. Companies also use social media to provide customer support.
Another reason why you should consider SMM for your business is its cost-effectiveness. If we compare social media with traditional marketing, it is very much cost-effective. When it comes to marketing, cost plays a significant role. Social media lets you generate leads and sales at the best price.
Popular Social Media Platforms
Here are the top social media platforms you should focus on:
Choosing The Right Platforms
Among so many small and big social media channels on the web, it can be confusing to decide which one to use for marketing. You don’t need to be present on all the platforms. You need to work on those platforms that have your targeted audience.
The ideal platforms vary from one business to another as each business has a different target audience. Before working on any social media platform, you need to analyze its audience base. For example, if you are a B2B business, platforms like Facebook and Instagram may not be as effective as platforms like LinkedIn.
Before you decide on using a particular social media platform for marketing, be sure to research your target audience and audience base on the selected platform.
eCommerce Institute is an online agency which can formulate and execute social media strategy for your business. For more information, feel free to contact us.