For those of us who were selling products online in 1996, the term itself "E Commerce" did not exist. We simply referred to the practice as "website, web, or online sales". For companies like the one I started working for out of college, web sales was a new emerging sales...
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Going Direct – B2B to DTC
If you are a product manufacturer at some point in time you may consider selling direct to you consumer audience. There are a number of benefits that ultimately compel manufacturers to alter your sales strategies and “go direct”. However, the change can be difficult, and a number of factors will...
SEO Keyword Research
Keywords are the bedrock of SEO. No matter how hard you try, if no one is searching for what you're writing about, you won't get traffic from Google. That is why we created this beginner's guide! It teaches you how to use a tried-and-true keyword research framework that you can...
Web Design Trends for 2022
A great website design can captivate, inspire and engage visitors, leading to improved brand awareness, sales leads, transactions, subscribers, and more. A great design draws the viewer in, keeping them interested, and wanting more. In general, a “web design” is a complete and structured layout compromised of numerous elements that...
Error <0> When Attempting to Install Demo Content
When setting up a new WordPress website you may encounter a number of potential problems and errors. This can be even more likely when working with themes that feature the ability to import "demo content". Demo content can be a helpful way of streamlining the development process by using a...
Social Media Marketing Services
These days, social media has become an integral part of everyone’s lives. Various social media platforms connected everyone across the globe. Top platforms are Facebook, Instagram, LinkedIn, and Twitter. If you are a business owner facing difficulty getting engagement through social media, eCommerce Institute is for you. It is a...
Local SEO Company
When it comes to local SEO companies, no one does it better than the team at the eCommerce Institute! It’s a big world out there, and competition among businesses is more difficult than ever before. According to the Bureau of Labor Statistics, 20% of new businesses will fail within the...
Digital Marketing Agency Los Angeles
If you have been searching for a digital marketing agency "near me" in Los Angeles, then look no further than the eCommerce Institute! Finding a digital marketing agency near me in Los Angeles, California, can be a daunting challenge, but it’s not impossible if you know just what to look...
Web Designers Near Me
If you are searching for web designers near me, then look no further than the eCommerce Institute! Let’s face it. The design of your website can make or break your business, and it can do it quickly. There’s no simple answer, but it all boils down to the first ten...
How to make changes to your WordPress website
I see the question a lot. "How do I make changes to my WordPress website?" Or, "My company put me in charge of our WordPress website, how do I edit it?" Fortunately, it is relatively easy to make changes to a WordPress site and this article will help you get...