The eCommerce Institute was founded in and is based in the USA. Located in Southern California, the eCommerce Institute is a Digital Marketing Agency offering Web Design, Social Media Management, Local SEO Services, National SEO Services and More.

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What is SEO?

Search Engine Optimization or SEO, is the foundational concept behind a number of practices, techniques, and strategies that ultimately come together in a way that connects people with website content. There are a number of tools that professional SEO Agencies use in their efforts to help websites improve their search engine rankings. Here are some of the Top SEO Tools used by SEO professionals in 2021.

5 Types of SEO Tools

SEO Tools can be broken out into 5 main types. Each type of tool helps perform key SEO tasks that form the basis of an SEO strategy and its execution. The 5 types of SEO Tools include:

Each type of SEO Tool serves a specific purpose and in the hands of an experienced SEO professional, are used to create and execute an SEO program that improves the rankings of a website.

SEO Keyword Research Tools

At the heart of SEO are “Keywords”.  Furthermore, the process of gaining the critical knowledge necessary to succeed against all others online, is the process of “keyword Research”.

Keyword research, reveals the terms and phrases that have the best potential to connect customers with your products or services. And what you think customers are searching for, and what they are actually searching for, is most likely wrong.

Keyword research always yields revelations and offers the best opportunity to succeed in ranking for the terms that matter to your business.

Most new businesses and even established ones rarely understand that if you want to get your website to show up in Google search results, you need to have a fundamental understanding of the keywords that ultimately connect your products or services with potential customers.

Fortunately, there are now tools that help with Keyword Research and uncover the hidden potential in Keywords that your business should focus on.

Top SEO Keyword Research Tools

#1 SEM Rush

Top Pick

While there are a number of ways you can perform Keyword Research and discover keywords that are relevant to your business and your success, let’s just skip to the “punch line”. SEM Rush is the best SEO Tool for keyword research. SEM Rush is expensive but once you start to gain an understanding of the value of ranking in the top spots for local or national search results, the economics make sense. 

#2 MOZ

The next best SEO Keyword Research tool is Moz. Moz has been around for a long time and make a great product. It has many of the features you want in a keyword research tool and deserves the 2nd place spot, just behind SEM Rush.

#3 ahrefs

Another feature-rich SEO tool that does a good job with SEO Keyword Research is ahrefs. Ahrefs has been around for over 10 years and has a keyword research tool that uses a descent database.

#4 SECockpit

Best New Tool

Although the top Keyword Research Tools have been long-established one new tool has emerged that does a great job with keyword research and is our best choice for Top Value in a Paid Keyword Research Tool.

SEO Site Audit Tools

While keyword research, reveals the terms and phrases that a website should focus its efforts on, Site Audits of an existing website reveal a number of other critical aspects of SEO. In particular, the SEO Site Audit analyzes a website’s technical performance overall, including page load time, CSS structure, Javascript optimization, in addition to its use of key Meta Data like H1-n Tags, URL Structure, Title Tags and Descriptions, internal linking structure, keyword density, use of Alt tags, image naming and more.

Top SEO Site Audit Tools

#1 SEM Rush

Top Pick

While there are a number of ways you can perform Keyword Research and discover keywords that are relevant to your business and your success, let’s just skip to the “punch line”. SEM Rush is the best SEO Tool for keyword research. SEM Rush is expensive but once you start to gain an understanding of the value of ranking in the top spots for local or national search results, the economics make sense. 

#2 MOZ

The next best SEO Keyword Research tool is Moz. Moz has been around for a long time and make a great product. It has many of the features you want in a keyword research tool and deserves the 2nd place spot, just behind SEM Rush.

#3 ahrefs

Another feature-rich SEO tool that does a good job with SEO Keyword Research is ahrefs. Ahrefs has been around for over 10 years and has a keyword research tool that uses a descent database.

#1 SECockpit

Best New Tool

Although the top Keyword Research Tools have been long-established one new tool has emerged that does a great job with keyword research and is our best choice for Top Value in a Paid Keyword Research Tool.

WordPress SEO Tools

Onsite SEO is the first place any website should start with to improve search rankings on Google. You can help Google understand what’s important about your website and influence what Keywords your site will show up in Search Engine Results Pages (SERP). It is the only aspect of SEO that you have complete control over.

In order to help Google understand what’s important about your website you have to follow the construction methods that Google will use to determine how to index and rank your website and its various pages.

Magento SEO Tools

Onsite SEO is the first place any website should start with to improve search rankings on Google. You can help Google understand what’s important about your website and influence what Keywords your site will show up in Search Engine Results Pages (SERP). It is the only aspect of SEO that you have complete control over.

In order to help Google understand what’s important about your website you have to follow the construction methods that Google will use to determine how to index and rank your website and its various pages.

The 2 best tools to help with onsite SEO are:

Yoast SEO & Rankmath

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