SEO Keyword Research

Keyword research is the foundation of Search Engine Optimization. 

We have a long history in the ever-changing landscape of Search Engine Optimization. In 1997 I founded the first online business selling medical supplies on the web. Allegro Medical grew to an operation of over 100 employees, over $250M in revenue and over 2M customers served. Along the way we developed a strong practical understanding of SEO, the mistakes to avoid and how to be successful. This foundation and continued work in Search Engine Optimization has given us tremendous experience and insight. After founding the eCommerce Institute in 2011 we have made our SEO services available to companies throughout the US. If you are  looking for SEO services, the eCommerce Institute can help! Call us today! 562-248-6037

Craig Hood

What is Keyword Research?

Keyword research is the process of identifying and analyzing the keywords and phrases that people use to search for information or products on search engines like Google. It is a critical step in SEO (Search Engine Optimization) and online marketing because it helps to understand what your target audience is looking for and how you can optimize your content to meet their needs. Keyword research involves identifying relevant, high-traffic keywords that have low competition and align with the goals of your website or business.

There are several benefits of keyword research. Firstly, it helps to identify the topics and trends that your target audience is searching for, which enables you to create high-quality content that meets their information needs. Secondly, keyword research provides insights into the language and vocabulary used by your potential customers, which help to inform your content creation and optimization strategies. Additionally, by targeting specific and relevant keywords, you can improve your website’s visibility and ranking on search engines, drive more traffic to your site, and increase your chances of generating leads and sales.

How Much Does Keyword Research Cost?

The cost of keyword research varies depending on the complexity of the project and the level of detail required. If you’re doing basic research with free tools, such as Google AdWords Keyword Planner, the cost could be zero, other than your time. However, if you’re looking for more in-depth information or a specific target audience, you may need to invest in paid keyword research tools or hire a professional SEO consultant like the eCommerce Institute. Professional SEO experts use specialized tools and software to conduct keyword research, track a client’s keyword rankings and manage target keyword lists, that cost hundreds of dollars a month.

The cost of hiring a professional SEO consultant or agency can range greatly depending on experience and expertise, with rates starting at $75 per hour up to $300 per hour. Ultimately, the cost of keyword research depends on your budget and the level of analysis you need to achieve your goals.

Keyword research for many of the clients that we work with range from $1,295 to $2,995. Call us today for a free estimate of the cost of your keyword research project.


How we do Keyword Research

Below is an example of one part of the keyword research process we conduct for our clients. In this example, we are doing SEO work, a website refresh and PPC advertising for a construction company. Here, we are identifying keywords related to one of their services “seismic retrofits”. We will align keywords with user intent, geographic relevance, search relevance, search volume, and ranking potential. We will group our target keywords and decide which keywords should drive SEO onsite landing page development and ongoing SEO focus. Additionally, we will use this information along with other tools to develop PPC advertising campaigns focused on the terms we know will drive leads and ultimately revenue.