Healthcare PPC Agency

We offer both SEO and PPC services for Healthcare and Medical Practices. 

We have a long history in Healthcare including PPC advertising. In 1997 I founded the first online business selling medical supplies on the web. Allegro Medical grew to an operation of over 100 employees, over $250M in revenue and over 2M customers served. Along the way we operated our own internal PPC healthcare agency and at times outsourced some of it to other PPC companies. This foundation and continued work with Google PPC advertising, has given us tremendous experience and insight. After founding the eCommerce Institute in 2011 we have made our PPC services available to healthcare businesses throughout the US. If you are a healthcare or medical related business and looking for PPC services, the eCommerce Institute can help! Call us today! 562-248-6037

Founder,
Craig Hood

What is Healthcare PPC?

Healthcare PPC advertising is a form of digital marketing where healthcare or medical providers bid on keywords in Google to display their ads in prominent sections of search engine results pages (SERP). This allows healthcare providers to target their desired audience, drive traffic to their website, engage with potential patients and ultimately generate additional revenue.

Healthcare PPC advertising operates on a pay-per-click model, meaning healthcare providers only pay when someone clicks on their ad. This model ensures that healthcare providers only spend money on advertising if potential patients are actually interested in their services. PPC advertising is an effective tool for healthcare providers looking to promote their healthcare services and expand their patient base. As opposed to other forms of traditional advertising, PPC offers a measurable ROI, valuable insights into user behavior, and the ability to target specific demographics, geography,  and interests at a controllable and relatively low cost.

How Much Does Healthcare PPC Cost?

You’re going to have both initial costs and ongoing costs to drive an effective healthcare PPC campaign. To start, we’re going to need to establish your Google Ads account, with your company information and billing method. Next we will determine the best types of campaigns within the Google network to create, including Google P-Max campaigns, Search campaigns, retargeting, display network, 3rd party networks. Within these different types of campaigns there are several ad format types that we will evaluate for your healthcare business. These include Text ads, responsive ads, image ads, app promotion ads, video ads, shopping ads, and call-only ads. Depending on the scope of advertising we begin with, the setup costs range from $875 – $2,500, with most accounts averaging about $1,000 which includes the first month of management for advertisings spend up to $2,500 with Google. After the first month, management fees are calculated as a percentage of add spend.

PPC Advertising Costs Management

Ad Spend*
% of Ad Spend
Base + Fee Estimate (Our Fees to Manage your “Ad Spend”)
* Ad Spend is what you pay Google directly. With our “Transparent” operating model, you see exactly what you pay us and what you pay Google.
Up to $2,499
40%
$1,000
$2,500 – $4,999
30%
$1,499
$5,000 – $7,499
23.33%
$1,749
$7,500 – $9,999
25%
$2,499
$10,000 – $12,499
22%
$2,749
$12,500 – $14,499
21%
$2,749