Small Business PPC Agency

We offer both SEO and PPC services for Small Businesses. 

Small Business PPC Advertising

We have a long history in Small Business PPC advertising. In 1997 I founded the first online business selling medical supplies on the web. Allegro Medical grew to an operation of over 100 employees, over $250M in revenue and over 2M customers served. Along the way we operated our own internal PPC small business agency and at times outsourced some of it to other PPC companies. This foundation and continued work with Google PPC advertising, has given us tremendous experience and insight. After founding the eCommerce Institute in 2011 we have made our PPC services available to small businesses throughout the US. If you are a small business and looking for PPC services, the eCommerce Institute can help! Call us today! 562-248-6037

Craig Hood

What is Small Business PPC?

PPC advertising (pay-per-click advertising) for small businesses is simply a form of digital advertising where the advertiser pays every time their ad is clicked. In other words, it’s a way to buy website traffic rather than solely relying on organic traffic. Small businesses can create ads and bid on specific keywords related to their products or services. Their ads appear on search engine results pages (SERPs) or on other websites, and advertisers only pay when someone clicks on their ad. A well-built PPC campaign can help small businesses attract relevant traffic to their website and generate leads and grow revenue. It allows businesses to target their ideal customer in specific geographic areas, or nationwide, and optimize their ad spend (the money paid to Google to bid on keywords) based on their campaign’s performance. PPC also provides valuable data that businesses can use to refine and improve their marketing strategies. For small businesses looking to boost their online presence and grow their customer base, PPC advertising can be an effective tool.

How Much Does Small Business PPC Cost?

You’re going to have both initial costs and ongoing costs to drive an effective small business PPC campaign. To start, we’re going to need to establish your Google Ads account, with your company information and billing method. Next we will determine the best types of campaigns within the Google network to create, including Google P-Max campaigns, Search campaigns, retargeting, display network, 3rd party networks. Within these different types of campaigns there are several ad format types that we will evaluate for your business. These include Text ads, responsive ads, image ads, app promotion ads, video ads, shopping ads, and call-only ads. Depending on the scope of advertising we begin with, the setup costs range from $875 – $2,500, with most accounts averaging about $1,000 which includes the first month of management for advertisers spending up to $2,500 with Google.

After the first month, management fees are calculated as a percentage of add spend. For small advertisers spending up to $2,500 with Google per Month, our fee to manage the campaigns, and performance monthly is $675.

PPC Advertising Costs Management

Ad Spend*
% of Ad Spend
Base + Fee Estimate (Our Fees to Manage your “Ad Spend”)
* Ad Spend is what you pay Google directly. With our “Transparent” operating model, you see exactly what you pay us and what you pay Google.
Up to $2,499
$2,500 – $4,999
$5,000 – $7,499
$7,500 – $9,999
$10,000 – $12,499
$12,500 – $14,499